There’s one big reason why Apple won’t use Google Gemini – and it’s not just about privacy

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Apple, an early champion of AI and machine learning, is without question behind virtually everyone else when it comes to generative AI – which is why I can almost buy the rumor that Apple is ready to hop into a prompt-based bed with often rival and constant search partner Google to license the latter’s powerful Gemini models for iPhone-based AI activities.

I can almost buy it – but there are many reasons why ultimately I don’t.



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There’s one big reason why Apple won’t use Google Gemini – and it’s not just about privacy

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