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Google’s replacement to third-party cookies “far from being private”

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In a bid to reduce the use of third-party cookies, last January Google Chrome announced a new advertisement system for minimizing online tracking as part of its Privacy Sandbox initiative.

Google’s Protected Audience API now enables on-device auctions by the browser in order to tailor you relevant ads without sharing your information and browsing activities with third parties.





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Google’s replacement to third-party cookies “far from being private”
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