FORMER PM Boris Johnson has landed a lucrative deal to star in Paddy Power’s ad campaign for this summer’s Euro 2024 football tournament.
The 59-year-old, who stood down as an MP last year, signed up for the gambling giant’s commercials, which are known to be edgy.
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Its recent ads have featured former England striker Peter Crouch and his model wife Abbey Clancy.
And sources say Boris will perform a cameo in an advert for the Euros, which start in Germany next month.
One told The Sun on Sunday: “Landing a character like Boris as part of their Euros campaign is a huge coup and Paddy Power bosses are super chuffed he decided to go for it.
“The brand is notorious for its comedy, tongue-in-cheek ads so they are planning a shoot to get everyone talking. Boris has a great sense of humour — and now he’s out of politics, he is up for having a bit of fun again. It was also a fruitful offer he couldn’t refuse.”
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Boris has previously had a strict stance on gambling.
In January 2020, he led calls for football bosses to scrap a £750million deal selling FA Cup sponsorship rights to betting giants.
Last autumn, we revealed Boris turned down an offer to take part in ITV’s I’m A Celeb — a path taken by his former Health Secretary, Matt Hancock.
But since leaving office, the New York-born former MP for Uxbridge and South Ruislip in West London has racked up a string of money-spinning deals.
He earned £1.3million from six speaking gigs alone, has a rumoured £1million deal with the Daily Mail and a lucrative book contract with Harper Collins.
Last year, Boris was announced as a six-figure hire for GB News, but has yet to appear on screen on the channel.
