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Farmers rely on connectivity and data to support a growing population

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For most people, a dropped Wi-Fi connection can be frustrating, but it doesn’t typically equate to anything more than a minor inconvenience. For many farmers, who use mobile technology to monitor their work and plan their operations, a lack of connection can have a significant impact. It can affect an entire year’s work, the profitability of the operation, and how much food they produce for you and I. And while connectivity is so important, most of the farms producing food for our world are in rural areas, where connectivity is the most challenged.

Why is this so important? Consider this: One U.S. farm feeds about 166 people worldwide each year. With the global population expected to surge to nearly 10 billion by 2050, the weight on a farmer’s shoulder will only grow heavier. At the same time, they are working against numerous challenges like labor shortages, weather variability, and narrow time windows to get jobs done. Farmers need every advantage they can get, and leveraging technology enabled by connectivity is one of those advantages.

Jahmy Hindman

Chief technology officer at John Deere.

How data is used on the farm today

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Farmers rely on connectivity and data to support a growing population
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