1. News
  2. Technology
  3. Rugged new OM System camera and lenses are on the way – but meaningful upgrades are needed to restore my faith in the fading brand

Rugged new OM System camera and lenses are on the way – but meaningful upgrades are needed to restore my faith in the fading brand

featured
Share

Share This Post

or copy the link

[ad_1]


  • OM System set to add new camera to its lineup
  • Compact, single-focal-length lenses with splash & dust-proof performance also on the way
  • Mid-range telephoto zoom lens could be added to lens roadmap by end of 2025

OM System’s Representative Director and CEO, Shigemi Sugimoto, has penned an official letter saying new camera and lenses are coming soon in 2025, and that the brand will double down on its outdoors focus. That’s exciting news for OM System (Olympus) fans, but I’m tempering any enthusiasm with weary caution.

Four years since it acquired Olympus and inherited a legendary portfolio of small, lightweight and rugged camera gear, we haven’t seen much in the way of upgrades or innovation for the micro fours thirds system lineup.

[ad_2]

Source link

0
joy
Joy
0
cong_
Cong.
0
loved
Loved
0
surprised
Surprised
0
unliked
Unliked
0
mad
Mad
Rugged new OM System camera and lenses are on the way – but meaningful upgrades are needed to restore my faith in the fading brand
Comment

Your email address will not be published. Required fields are marked *

Login

To enjoy 9News privileges, log in or create an account now, and it's completely free!

Follow Us