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GenAI’s potential to transform the PC-human experience

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Although the PC as we know it has always been a useful tool helping us to connect and collaborate across all aspects of our lives, its importance as an enabler of connection escalated dramatically during 2020. During that period, we saw how critical the PC is to us as humans navigating an ever-changing world.

Fast-forward three years, and we have reached another pivotal moment of change for the world of work with technology at the center – this time with generative AI (GenAI). The rise of automation, AI, and machine learning (ML) is continuously making headlines, transforming industries, and further disrupting traditional business models. The advances we’ll see from GenAI will likely compare to the introduction of the PC 40 years ago when it brought unseen levels of productivity to the world and forced businesses to modernize.



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GenAI’s potential to transform the PC-human experience
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