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  3. Excited about Apple Intelligence? The firm’s exec Craig Federighi certainly is, and has explained why it’ll be a cutting-edge AI for security and privacy

Excited about Apple Intelligence? The firm’s exec Craig Federighi certainly is, and has explained why it’ll be a cutting-edge AI for security and privacy

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Reactions to Apple Intelligence, which Apple unveiled at WWDC 2024, have ranged from curious to positive to underwhelmed, but whatever your views on the technology itself, a big talking point has been Apple’s emphasis on privacy, in contrast to some companies that have been offering generative AI products for some time. 

Apple is putting privacy front and center with its AI offering and has been keen to talk about how Apple Intelligence – which will be integrated across iOS 18, iPadOS 18, and macOS Sequoia – would differ from its competitors by adopting a fresh approach to handling user information.



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Excited about Apple Intelligence? The firm’s exec Craig Federighi certainly is, and has explained why it’ll be a cutting-edge AI for security and privacy

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